Full Year Results

11 July 2018

Record revenues and growth across KPIs

Sosandar PLC (AIM: SOS), the online women's fashion brand, is pleased to announce its results for the year ended 31 March 2018.

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Financial Highlights

Operational highlights

Post-period

Performance against KPIs

  Year ended 31 March 2018   Period ended 31 March 2017*   Change
Sessions 1,467,952   543,340   +170%
Conversion rate 2.16%   1.29%   +87bps 
Number of orders 31,732   7,003   +353%
AOV £94.18   £87.22   +8%
New customers 20,325   5,257   +287%
Repeat customers 11,407   1,746   +553%
           
  As at 31 March 2018   As at 31 March 2017   Change
Customer database 54,196   6,821   +695%

* Representing 7 months of trading from Sosandar's launch in September 2016.

Ali Hall and Julie Lavington, Co-CEOs, commented:

"We are very pleased to be reporting on a year of very strong financial and operational progress. Our increased scale, partially facilitated by our listing on AIM in November 2017, has supported us in making a greater variety of products, more frequently, and in buying significantly higher levels of stock.

A key focus for the team has been building awareness of the brand and customer acquisition, and we are proud to report that through implementing a strategic campaign across a multitude of channels we have been able to substantially grow our customer database. Our products are what makes Sosandar unique, and our 'test and repeat' model has delivered well. We've also seen a growing conversion rate and average order value.

The momentum reported in March has continued into the new financial year surpassing March performance, with business continuing to progressively increase revenues with quarter to June 18 revenue up 73% vs quarter to March 18. This has been achieved whilst also driving cost efficiencies, especially with respect to acquiring new customers which is down 14% in the same period, whilst the number of new customers acquired has increased by 97%.

Our strategy is to continue to broaden the product range to give more choice to our customers, buy deeper and engage in a more diversified marketing strategy. We remain focused on data-driven efficiencies and digital investment to improve our customers' journeys. We believe that the results to date demonstrate the considerable potential and opportunity in this underserved market and are testament to the brand's growing momentum. Sosandar's unique offering and market positioning puts us in a strong position to achieve another year of strong growth in 2018/19."

 

Enquiries

Sosandar plc www.sosandar.com
Julie Lavington / Ali Hall, Joint CEOs c/o Alma PR
   
Cairn Financial Advisers LLP (Nominated Adviser) +44 (0) 20 7213 0880
Sandy Jamieson / Liam Murray / Richard Nash  
   
Alma PR Limited (Financial PR) +44 (0) 208 004 4217
Rebecca Sanders-Hewett / Josh Royston / Susie Hudson / Sam Modlin sosandar@almapr.co.uk

 

About Sosandar PLC

Sosandar is an online womenswear brand, specifically targeted at a generation of women who have graduated from throwaway fashion and are looking for quality, affordable clothing with a premium, trend-led aesthetic. This is a section of the market that is currently being underserved.

Sosandar was launched in September 2016. The Sosandar business model is built around using trend-led, exclusive designs produced in-house and then manufactured using a variety of global suppliers. Sosandar caters for a growing market of fashion conscious women, while utilising an outsourced logistics provider that can support its planned growth over the coming years.

Sosandar's founders are Ali Hall and Julie Lavington, who previously launched and ran high street fashion magazine Look, as editor and publishing director respectively. They have a combined experience of over 35 years in the fashion industry, including in the design, manufacture and sale of fashion ranges for some of the UK's high street retailers, including Debenhams, Office, Oasis and JD Williams.

More information is available at www.sosandar-ir.com

 

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